What's Wakefield District and Contant Avenue?
Humble beginnings
My story begins in the West Indies. See, I was an 80s baby born in Kingston, but in my. short time in Jamaica, I was raised in Clarendon, the heart of my maternal family. 'Country,' as it’s often called, represents rural Jamaica and the warmth of its culture. Wakefield District, to be exact, is the place that shaped my roots. I come from very humble, underprivileged beginnings: a large, extended family of farmers, homemakers, and artisans who collectively and lovingly influenced every aspect of my being. To this day, they still do. God blessed me with a life where I never felt I lacked anything, and even if I did, my loved ones made sure I never noticed. I owe them everything.
At 5½ years old, I migrated to the United States where my mother had already settled in Lodi, New Jersey–on Contant Avenue, to be exact. The culture shock was real, transitioning from rural Clarendon to Jersey suburbia, where few people looked like me—especially at school (I legit do not recall seeing another Black student until about fifth grade)! Nevertheless, my naturally affable personality and the support of my village made it easy to assimilate into American culture. My upbringing was beautifully balanced, giving me the chance to interact with many different cultures while always keeping my own at the forefront. I truly lived my best Jamaican Jersey Girl life!
GETTING IT RIGHT
Fast forward a few decades (yes, decades) filled with creative awakenings, art and fashion studies, and a steady career in the apparel industry. I've always dreamed of creating a label of my own, but nothing ever felt as genuine or exciting as Wakefield District. As a creative, I strive to stay true to my essence–playful, laid-back, and inviting–and what I present to the world must reflect that.
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This is where Wakefield District and Contant Avenue come in. Both collections celebrate the lighthearted culture of two places that I hold dear. The aesthetics embrace a minimalist, chill vibe that I've cultivated over the years. I'm drawn to the fit and simplicity of mens clothing, and each unisex piece is something I’d naturally grab from my closet on any given day. My artistry shines through every graphic I create, each one telling its own story–right down to the handwritten messages.
QUALITY AND VALUE
I’ve worked tirelessly to build Wakefield District from the ground up, ensuring I deliver something truly valuable. Quality has always been my top priority, and I've been meticulous in creating thoughtful artwork and sourcing premium materials. Every garment is crafted from fabrics that offer both softness and durability–you won't be disappointed. As Wakefield District grows, I'll remain committed to bringing you the very best.
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So, to the lovers (and likers) of the cultures, stick around! I have so much more to share, and I hope you'll enjoy Wakefield District as much as I do. 🇯🇲🇺🇸
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Althea Michelle